Having well optimised copy is key to the success of both paid and natural search campaigns. Your PPC text ads need to stand out against the rest so that the user clicks on your ad before the others and then once they land on your site, you want to make sure the copy delivers the information they are looking for. In addition to being relevant to the user, your copy also needs to be relevant to the search engines in order to rank well for your target keywords in the natural listings.
Great copy drives click through rate which in turn can drive down your average cost per click (CPC).
Regularly testing new copy and running multiple versions can get the most out of your paid listings.
Red Mud Media copywriters have experience at writing and optimising copy for multi-million pound search campaigns from a wide ranging selection of industries including travel, finance, lifestyle and entertainment.
Content is King - Something you will often hear and for good reason. Good quality content is what makes a website appealing to users. For a user to be able to find a website in the search engines, the search engine needs to be able to identify relevant content that matches the user's search. This combination of requirements needs well written, good quality and relevant content.
Red Mud Media will help you identify relevant keywords for each page and then optimise the copy accordingly. We can also provide an SEO copy writing guide for you to keep so that any new pages you generate have well optimised copy from the start.
Getting a fresh pair of eyes to look at your search campaign can reap huge dividends. Our search specialists will analyse your campaign and provide a full list of recommendations to improve its performance.